Tomorrow is Christmas Eve!

I’m sure all iPhone app developer’s have hopes for lots success on Christmas day and the days following.

Last year the iTunes app store sales shot up by 10x on Christmas with new iPhone and iPod touch devices. The devices are all about the apps, so these folks run right over to the app store and start loading up on goodies.

Parents and Grandparents fill their stockings with $25 gift cards. They have money burning holes in their pockets!!!

With all that going on what’s an iPhone developing going to have on his wish list?

It’s all about the ranking, downloads, and sales.

Have a great Christmas and a Happy New Year!

iPhone App Marketing Consultants

Every day I learn more and more about how to marketing iPhone apps.  I learn from BIG victories and sometimes BIG mistakes. Hopefully it’s more victories than mistakes. I think it is.

The iPhone world is moving so fast that it’s never boring.

I get asked often if I help other companies with their iPhone app marketing.

The answer is YES.

Find out more in a post called: iPhone App Marketing Consultant?

Good luck with your iPhone app marketing!

Track the iPhone app store!

Say that 5 times fast!

Why is it so key for iPhone app developers to be aware of what’s going on in the app store.  This may or may not be obvious.

If the store is down or changes in some way it could drastically impact your sales.

I encourage to look at two very real examples of why you should watch app store ranking in my post: Why Should I Watch App Store Rankings?

Search Engine Marketing – Best Practices!

Search engine marketing is a complex and data filled business.  And you’re spending money, so every time you set up a campaign you’ll either make your company or lose your company money.

That means doing it right is important!

Here are some best practices I’ve come up with:

• Create Different Groups for Keywords
• In Depth Keyword Research
• Tracking a Must
• Start Small
• Test, Test, and Retest
• Grow the Long Tail
• Daily, Weekly, and Monthly Metrics

Visit my main blog post Search Engine Best Practices for the full scoop!

Make sense? Questions?

iPhone App Marketing Questions & Answers

Have questions on how to marketing your iPhone apps?
Issues with Apple and the submission process?

There is a lot to think about and for many developers.

Here are some important questions:

1) Other than making a great app, what do I need to do before submission?
2) How long will it take to get my app approved?
3) What things could cause my app to be rejected?
4) How can I get an account manager at Apple?
5) How can I get promoted by Apple?.
6) What are the top things that will help me drive downloads?
7) What should I do/not do when it comes to keywords?
What mobile ad networks should I test?
9) What marketing metrics should I track?
10) I’m a developer, not a marketer, this is overwhelming. What should I do?

Read: iPhone App Marketing FAQ to get some answers.

I’ve also got some links & resources there as well.

Good luck in selling your apps!

Most iPhone apps are priced at $.99. Is that the right price?

Could developers be leaving buckets of money on the table?

It may seem tough to come up with an iPhone app pricing strategy. There are a bunch of factors you should consider.

I suggest you take a look at my article iPhone App Pricing Strategies for some ideas.

Hopefully that’s give you some food for thought!

Make sense?

How to Start a Business Blog

Thinking about how you can grow your business? Perhaps you should consider blogging.

If you know a lot about a subject or subjects related to your business you might be able to create a great blog.

Here are several reasons you might want to:

1) Drive traffic without paying for it with paid search.
2) Give potential customers great information about your products.
3) Support current customers so they won’t call support.

If you aren’t sure where to start, read my post How to Start a Blog for Your Business on my main blog.

Does that help? Good luck!!!

iPhone App Developer Help

Have you ever had an app rejected by Apple? Sometimes you can’t even tell why it was rejected.

Apple is hoping to make the whole process a bit more clear and less daunting.

Their new resource has 3 sections:

1. Prepare for App Submission
2. App Store Approval Process
3. Managing Apps on the App Store

Hopefully as you read them, you’ll be able to avoid the most obvious reasons apps get rejected.

I have added some thoughts about this new Apple resource on my main blog in a post: iPhone App Store Resource Center.

Hope that helps!

Admob iPhone Marketing Survey

Ever wished that you knew more about the iPhone and iPod touch users that you are marketing your apps to?

Well now you have it. Admob just ran a survey to find out the finding and buying habits of iPhone, iPod touch, and Android users. Yes, the survey is a bit self serving for Admob, but it is full of some great data.

Here are a couple of interesting facts from the survey:

• iPhone and iPod touch users find new apps from top ranked lists.
• Many of them download apps when they are in other apps.
• Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month.

For charts, more data, and possibly even some insights, check my longer post iPhone App User Marketing Survey on my main blog to see charts and more data.

Good luck!!!

iPhone App Ranking Tools – Quick Update

Just a quick note to update you iPhone app ranking tools.

First, if you are not trying to drive your app into a top category or overall ranking, do it! That is where everyone will see it and your downloads will soar.

Second, if you are not following your ranking closely, start now.

I believe firmly that you’ve got to watch your App Store rankings, especially if you can make the connection between ranking changes and actions you take on behalf of your app.

If you spend $$$, does your iPhone app ranking rise?
If you stop your ad spend, does your rank sink?

See more in my update to my post iPhone App Store Ranking Tools for more.

What tools are you using to track your apps?