How do you monetize your iPhone apps?
One common and effective way is to run banner ads in your apps to generate revenue.
But which mobile ad network are the best?
Here is what I look for when choosing my top mobile advertising partners:
- Do they have enough volume?
- Can they drive high eCPMs (effective cost per thousand…defined by how much an advertiser will spend per 1,000 impressions)?
- Are they easy to integrate with?
- Are they easy to work with?
- Do they have GREAT reporting?
I’ve tested probably a dozen partners and have three favorite mobile ad networks.
They are:
- iAds,
- Google AdSense, and
- Millennial Media.
They each have their BIG strengths.
Here they are:
-
iAds = higher CPMs than others
-
Google = higher fill rates than other
-
Millennial = a good combination of both
I think you should consider testing these three networks. Good luck!!!
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Tags: AdSense for Mobile Application, iAds for publishers, Millennial Media for Publishers