iPhone app marketing gets more and more competitive all the time. You’ve made a great app, but now you need LOTS of people to download it.
Cost per Install (CPI) Marketing is becoming a popular way to drive app store rankings,which in turn drive app store downloads.
In CPI Marketing you only pay when someone installs your app. You can use companies like Tapjoy and Flurry to market your app. You pay them $.25-$1 per install.
Why would you do this?
Because if they can drive a certain # of installs quickly, you can move up the iTunes app store ranking. By being ranked higher, you’ll get lots of new people seeing and downloading your app.
Questions? Comments?
Advertisement
