Most of the time, I write about very practical how-to-do app marketing stuff.
But for some folks new to app marketing, it may make sense to start with the basics?
What for starters, is app marketing?
It’s all the efforts you make to put your app in front of potential customers.
It could be things like:
- Creating a press release for PrMac
- Testing pay per click ads with Admob
- Contacting app review sites
- Developing Youtube videos about your app
Some of these activities are more for driving awareness than downloads. PR, for example, will help you drive awareness, but is less likely to drive downloads. Spending money with Admob on the other hand is less for awareness and more for driving downloads.
Whatever you add to your app marketing “to do” list I encourage you to watch it, measure it, and evaluate it.
Good luck!
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